Shrinidhi Vijay ︎ AD

State Farm

NBA 23-24

When you say the right words, the right kind of help appears. Like Jake from State Farm. 
But when you say anything but that... mascots could appear.
NBA players could disappear and find themselves in the Rockies or learn a bit too much about Wyoming.
High stakes sitch. 

And that’s what we explored as the social assets team for the State Farm NBA 23-24 campaign. 

Almost got an inflatable tubeman to star in a video. Almost.

Campaign Launch Teaser

And more... coming soon. 

Agency: Translation
CCO: Jason Campbell
CDs: Candace Faircloth + Steve Nass
Creatives: Shrinidhi Vijay + Kofi Lost

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