Shrinidhi Vijay ︎ AD

Ritz Toasted Chips


(BC Sprint with The Martin Agency)

RITZ Toasted Chips is set to be an official partner of March Madness in 2023. To help bring them to the minds of mindlessly munching fans, we chose to support them when and where it matters most: crunch time sadness.
The 1-800-CRUNCHY Telephone Booth 
If things aren’t going your way, you can call NCAA legends through our crunchline telephone booths placed outside stadiums and vent to them. Or use the booth to cry. 




OOH/Social




Ritz Crunch Therapy Box
Every 100th caller would receive a Crunch Therapy Box to help them crunch through the madness. What’s a crunch therapy box without sour cream & onion flavored Ritz massage oil? ︎



Product Innovation - Ritz Toasted Chips Breathing Bags

We won the pitch.
We consumed a lot of Toasted Chips along the way.


Made with Zeynep Aydogmus (AD), Jackson Baehr (ST), Molly Barnett (CBM), James Glass (CBM) and Tori McCarl (CBM)
 Ghirardelli Chocolate︎︎︎Impossible Foods︎︎︎Five Guys︎︎︎New Orleans Voodoo Museum︎︎︎Netflix︎︎︎Almond Joy︎︎︎Loki︎︎︎Ritz︎︎︎Detour Ahead

©Shrinidhi Vijay 2022 ︎︎︎ shrinidhivijay@gmail.com ︎︎︎ 725.219.8356