Netflix
(D&AD New Blood Award Brief)Ask - To create excitement around non-English language content on Netflix for audiences in the UK.
Problem - People don’t actively seek out non-English content because they tend to stick to what’s familiar.
So here’s what we do -
We take emphasis away from the unfamiliar and focus on what people love and like regardless of language: Genre.
Netflix Communities
Case study video
OOH/Social
Campaign Phases
Made with Leslie Townsend (ST), Michal Howick (ST), Ivy Lu (ST) and Craig Kissoon (CW)