Shrinidhi Vijay ︎ AD

Impossible Foods

What if we could use *ecoterrorism* to counter the negative environmental impacts of cattle farming?
Impossibombs is the one-time “ecoterrorist” stunt that seeds possibilities for a greener future.

Introducing Impossibombs from Impossible Foods.






The Announcement
To be used across all social media channels to create buzz.


The Recruitment
Leaflet drop with leaves made out of biodegradable seed paper in cities that are in dire need of greenery.

Impossible food trucks in old make-shift army trucks selling products with the QR code on them that leads to the seed bombs website from Impossible.



The Launch
Wildpostings and billboards with QR codes that lead to the website as well.




Social



The Expansion and the Products






Made with Raven Faux (CW) and Griffin Drew (AD)
 Ghirardelli Chocolate︎︎︎Impossible Foods︎︎︎Five Guys︎︎︎New Orleans Voodoo Museum︎︎︎Netflix︎︎︎Almond Joy︎︎︎Loki︎︎︎Ritz︎︎︎Detour Ahead

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