Shrinidhi Vijay ︎ AD

Beats by Dre

The King & The Viking

(Holiday campaign - product launch)

What do an iconic basketball player and a football (sorry, soccer) superstar have in common? The pressure to keep going, to keep pushing and to
train like a broken record to break records.
Lebron James and Erling Haaland star as ‘The King’ and ‘The Viking’ respectively in this hero film from Beats by Dre as they get ready for the game ahead.

Hero film

Agency: Translation
CCO: Jason Campbell
GCDs: Castro Desroches + Aryan Aminzadeh
Creatives: Shrinidhi Vijay + Eyob Yirgou + Jordyn Silver + Kofi Lost


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©Shrinidhi Vijay 2024 ︎︎︎ ︎︎︎ 917.495.8615